YouTube has struck a World Cup deal with Fifa, allowing rights-holding broadcasters to stream live match action on the video platform in a move aimed at engaging younger, global audiences. Fifa hailed ...

PCWorld reports that YouTube is rolling out 30-second unskippable ads globally on TV platforms, adding to existing 6-second and 15-second formats. Google AI will optimize and personalize these longer ...

This article was featured in New York’s One Great Story newsletter. Sign up here. The worst 40 minutes of April’s life are a hit on YouTube. The lengthy, humiliating clip has 195,000 views and more ...

Connecting the dots: The sudden rise of "This content isn't available, try again later" errors on YouTube isn't a random technical hiccup – it appears to be the newest front in the platform's ...

TL;DR: YouTube now uses AI to automatically upscale videos below 1080p to HD, improving viewing on high-resolution displays. Creators can opt out, and viewers can disable upscaling, which is labeled ...

YouTube is cited in ChatGPT, Perplexity, and Google’s AI search results 200x more than any other video platform, according to data released Wednesday. Among the competitors, Vimeo registered 0.1% of ...

Google is expanding access to YouTube Premium features like faster playback speeds and high-quality audio to more types of devices. Most people subscribe to YouTube Premium to remove ads from YouTube ...

YouTube says Fox channels are at risk of going off of YouTube TV if the two companies don't reach a deal by Wednesday evening. The Alphabet company said Fox is asking for payments "far higher" than is ...

This story ran in Buffering, Vulture’s newsletter about the streaming industry. Head to vulture.com/buffering and subscribe today! YouTube is working on layout ...

YouTube is reportedly slowing video playback for users with adblockers. Reports indicate deliberate delays and black screens before videos load. This new tactic seems part of YouTube’s anti-adblock ...