The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.

Impact.com has expanded its collaboration with YouTube as an early adopter of the Creator Partnerships API, enabling brands to discover, manage, and measure influencer campaigns with verified, creator ...

YouTube has launched its Creator Partnerships platform, replacing BrandConnect, to streamline brand-creator collaborations with AI-powered discovery, integrated campaign tools, and expanded API access ...

YouTube as an early adopter of the YouTube Creator Partnerships API, giving brands and agencies another direct, reliable way to manage creator marketing campaigns on YouTube. The integration enables ...

impact.com, the world’s leading commerce partnership marketing platform, today (21st April, 2026) announced it is expanding ...

Meltwater, a global leader in media, social, and consumer intelligence, today announced an expanded partnership with YouTube, bringing verified YouTube data into the Meltwater platform, powered by ...