Forbes contributors publish independent expert analyses and insights. Edward Segal covers crisis-related news, topics, and issues. PR and legal teams often have conflicting crisis response goals, ...

You might already be thinking about it, but with the rise of search generative experience (SGE), companies need to adapt to a new kind of SEO strategy. As marketing managers everywhere park spending ...

The most powerful people in PR today know that “public relations” is just a fraction of what it takes to succeed in 2024. They understand how and why the game is changing. They embrace technology and ...

Generative AI platforms now surface citation-level data that maps directly to PR outcomes, closing a decades-old gap in how ...

It’s hard to believe it’s been nearly a decade since Stefano Petrullo formed Renaissance PR. Petrullo was well known to the UK games industry back in 2015, primarily for handling PR for Ubisoft, which ...

The performing arts have struggled in a post-pandemic world. “Audience patterns have changed,” Adrian Bryan-Brown of New York’s Broadway comms mainstay Boneau/Bryan-Brown tells Observer. “Theater ...