While considerable improvements have been made in the efficiency of their ad spending over the past couple of years, major advertisers are losing the programmatic media-buying arms race, with the ...

Congratulations! Your brand has scored a great piece of earned media. Landing a great media hit is exhilarating: the shares, the spike in brand awareness, the instant credibility. But for too many ...

Marketers suffer from a variety of negative consequences stemming from poor-quality data that collectively drains marketing resources and limits effectiveness. Wasted media spend is the most ...

We’re being pushed harder than ever — expected to hit bigger revenue targets with the same or smaller PPC budgets. Even with flat budgets, rising platform costs mean we’re effectively facing a budget ...

With Earth Day putting sustainability claims under the microscope, one major blind spot remains: media waste and how deeply ...

Jamie Dimon, CEO of JPMorgan, has criticized the use of social media platforms like ByteDance-owned TikTok and Meta Platforms Inc.’s (NASDAQ:META) Facebook. What Happened: Dimon made these remarks on ...