Operators increasingly recognize that OTT analytics can drive revenue decisions directly by informing content investments.

Forbes contributors publish independent expert analyses and insights. Last week Nielsen issued a new report that measures video usage among advanced audience groups. The cross-platform viewing data ...

FAST (free ad-supported streaming television) is expanding at record speed, becoming crucial for reaching younger audiences, but broadcasters warn that missing data and inconsistent ad rates are ...

TVision, which seeks to gain business partners by measuring every second of TV and Connected TV viewer engagement, has signed an expanded licensing agreement with measurement firm VideoAmp that brings ...

A team from Universidad Carlos III de Madrid (UC3M), in collaboration with University College London (England) and the University of California, Davis (U.S.), has found that smart TVs send viewing ...

LOS ANGELES, March 11, 2024 (GLOBE NEWSWIRE) -- Brand experience platform DISQO is now connected to Inscape’s automatic content recognition (ACR) TV viewing data, strengthening DISQO’s Brand Lift and ...

Leveraging TVision’s panel and applying its data to VideoAmp’s vast household footprint, VideoAmp projects scaled, precise viewership insights. Today TVision, the company measuring every second of TV ...

As the industry embraces Nielsen’s big data + panel, the NFL is on board with the new measurement tool. Still, chief data and analytics officer Paul Ballew says there’s “more work” to be done in terms ...

Nielsen wants to make it easier for media buyers and sellers to tell when multiple viewers are watching something together. The measurement firm announced on Tuesday that it is piloting a new ...

Samba TV Inc. must face several claims of a proposed class action alleging it collected and sold consumers television-viewing ...