Tracee Ellis Ross followed her own rulebook to get Pattern Beauty in the hands of consumers. Her haircare brand, which caters ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Now, there’s more freedom to style your natural hair in more ...

Are you eager to add some new crochet skills to your repertoire and make interesting textured projects? Then you've landed in the perfect spot! We've gathered all our essential textured crochet stitch ...

Pattern Beauty is prioritizing brand awareness after six years of “tremendous growth,” co-chief executive officer Christiane Pendarvis said, while targeting longer-term global expansion following its ...