Subway’s new Fresh Value Menu includes 15 items priced at $5, featuring deli subs, protein pockets and daily sandwich deals as the chain looks to attract value-focused diners.

The sandwich chain’s Fresh Value Menu offers 15 items and joins McDonald’s and Taco Bell in targeting specific pricing to help drive traffic and improve affordability.

Subway is getting serious about value. On Tuesday, the brand introduced its first national value platform—officially titled Fresh Value Menu—with every product priced under $5. The lineup features 15 items spanning sandwiches,