“We saw it, and we were like, ‘Oh.'” explains CEO John Borthwick. “It wasn’t, ‘Oh my god, I hate that, that’s terrible!’ It was, “Oh, what is that?” The logo wasn’t an ode to a basic geometric shape, ...

Creating simple is, surprisingly, not simple. The new graphic the state of Tennessee plans to use for its departments is simple: a red box emblazoned with a white "TN" sitting atop a blue bar. But it ...

When it comes to logos, think simple — like Amazon’s and FedEx’s. A recent analysis of some 2,000 logos from the 2016 Inc. 5000 list of America’s fastest growing companies by Brooklyn-based SmartSign ...

The town of Whiteland has unveiled a simplified logo. The new logo cost under $300 and was created by Spotlight Strategies, a Franklin company that designs and prints promotional items. The design ...

Opinions expressed by Entrepreneur contributors are their own. Let’s say that, like me, you’ve been thinking about redesigning your logo. You don’t want anything too drastic. You want to keep your ...

WNBA star Angel Reese has been blessed with a custom logo ahead of her upcoming sneaker collab with Reebok. The slick chrome emblem was an instant hit with fans who praised the clever yet classy ...

Team USA uses a 13-star flag because 50 would create a mess on the uniforms. The 13-star flag is still an official flag, even the non-Betsy Ross version. See more stories on Insider's business page.

Nissan revealed a new logo during its 2021 Ariya electric crossover showcase. It's lighter and sharper than the current/outgoing embossed "NISSAN" hamburger, and I think it's a big improvement. (It ...