Fender, a famed pioneer of the electric guitar, is now allowing musicians to customize their instruments in more ways than ever before– or at least for a lower price point than they could via its ...
At Berkeley record shop Mod Lang, owners feed their music addiction needs by serving those of others
Paul and Naomi Bradshaw know that the Berkeley record store they operate is almost not necessary. They opened Mod Lang on University Avenue a block from the UC campus 12 years ago, but only because ...
“We want to be a part of the player’s journey,” Ethan Kaplan, the Chief Product Officer at Fender Musical Instruments, told me over the phone. On my laptop, I loaded Mod Shop, the online design tool ...
When the Fender Electric Instrument Manufacturing Company launched in 1946 in a sleepy suburb of Fullerton, California, little did it know how much of an imprint Fender the brand would have on the ...
Off-the-shelf electric guitars and basses are great, but how about the chance to spec your own unique Fender? US customers have enjoyed the chance with the company's official Mod Shop since 2016, and ...
There comes a time in every musician’s life when they realize it is time to take things to the next level with their instrument and gear. Many of us start out on something we picked up at a pawn shop, ...
When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. If you wanted to spec your ideal Fender electric, you'd have to turn to the Custom Shop, right?
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