Retailers face a new compliance risk in Short Message Service (“SMS”) marketing due to the Federal Communications Commission’s (“FCC”) revocation of consent rule that took effect in April 2025. Under ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

The Art of the Opt-In finds that trust, timing, and restraint at sign-up shape engagement, data quality, and retention across email and SMS The opt-in moment sets expectations for the entire ...

SMS messaging has become a powerful tool for businesses to connect with their audiences. From marketing campaigns to customer service, business texting offers a direct and immediate way to engage. But ...