The programmatic media-buying marketplace is projected to expand 27% this year to about $18.7 billion, according to a just-released update from Interpublic Mediabrands’ Magna Global unit. While that ...

RTB House unveiled a new generative artificial intelligence (AI) solution that leverages first-party publisher data to provide marketers with more precise consumer insights, according to a press ...

The Digital Age continues to pack plenty of punches when it comes to marketing innovations and advancement. Of course, for every handy new tool out there, there’s also a significant learning curve. As ...

Instead of static auctions where the highest bid wins, you have intelligent agents negotiating in real time based on ...

The company, a large real estate listings platform, wanted to change its media mix to higher-quality online ad placements. “Environments where we are proud to show up,” as Zillow VP of media Ed Wild ...

Real-time bidding has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: Everyone’s talking about real-time bidding.

Pentaleap Inc., a leader in retail media technology, and Teads (NASDAQ: TEAD), the omnichannel outcomes platform for the open internet, today announced a new-to-market partnership delivering a ...

Smart RTB of Tulsa, a technology company specializing in programmatic media buying, moved into a new office downtown at 211 W. 11th St.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Simon, chief revenue officer at ...