Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...

The U.S. streaming market in 2026 is marked by high adoption, shifting monetization strategies, and new technologies reshaping discovery and buying. Platforms are embracing ad-supported tiers, ...

Dentsu, Omnicom Media Group, WPP, Disney, Magnite, PubMatic, Hearst, News Corp, Yahoo, Amazon Ads, The Trade Desk, Raptive, ...

NEW YORK, Jan. 20, 2026 (GLOBE NEWSWIRE) -- Proximic by Comscore (SCOR) today released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58% expecting their ...

Another industry research report is raising the alarm about invalid traffic (IVT), exposing glaring vulnerabilities in the programmatic CTV supply chain. A report released Wednesday by curation ...

Firefly's integration with VIOOH makes its inventory more accessible and easier to activate within programmatic workflows. Advertisers can seamlessly plan, buy, and execute campaigns across ...

Three years after the client-side began benchmarking programmatic transparency, the IAB Tech Lab is jumping in with a new ...

The Out of Home Advertising Association of America (OAAA), together with leading programmatic platforms including Broadsign, Perion, Place Exchange, VIOOH, Vistar Media have introduced the OAAA ...

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. In fact, it ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

LAS VEGAS, May 21, 2025 /PRNewswire/ -- This May, Flat Ads makes its mark at MAU Vegas 2025 in Las Vegas, the most influential annual gathering in the mobile marketing. The event brings together ...

NEW YORK--(BUSINESS WIRE)--DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today announced the expansion of its data solutions to ...