The APIs can be used independently or combined to power cross-channel reach, measurable outcomes, and increased efficiency, including a 70% improvement in CPC. OpenX Technologies, Inc., one of the ...
Open X's new position shifts it from intermediary to strategic data partner - a move intended to reduce complexity in an AI-driven ad market and allow marketers to regain control of their media ...
With new, more stringent consumer privacy regulations poised to take effect in Europe soon, a leading digital advertising exchange has become the first to announce it will be fully compliant, offering ...
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (June 4th, 2024) announced the international expansion of TV by OpenX to Australia, France, Germany, Italy ...
OpenX has sued Google for anticompetitive practices in the digital advertising market. The adtech company alleged that Google's tactics "crippled competitors like OpenX at every turn." A federal judge ...
PASADENA, Calif.--(BUSINESS WIRE)--OpenX Technologies, Inc., a leading supply-side platform, today announced the general availability of OpenXSelect™, a next-generation curation and supply-side ...
The new integration turns CTV attention measurement into a real-time activation signal, improving brand recall and message retention. OpenX Technologies, Inc., one of the world’s leading omnichannel ...
The leadership appointments support OpenX’s strategy to drive better performance through quality and innovation. OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, ...
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (11th March, 2026) announced the launch of OpenX Attention Targeting, a first-to-market capability that ...
In 2018, DV360 demand on OpenX’s exchange plummeted without warning. It was bad – down by more than 40% – and baffling. Tim Cadogan, OpenX’s then-CEO, wrote an email to Google, its largest partner, ...
OpenX CEO Tim Cadogan is leaving after 12 years to become CEO of GoFundMe. OpenX President John Gentry, a seven-year vet at the company, will step into the CEO role. “I’ve been walking in this ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results