This change will allow AI applications to access and analyze Google Ads data through natural language for the first time. The MCP Server for Google Ads is now publicly available on GitHub, Google ...

The U.S. Department of Justice and Google have concluded a two-week hearing that addressed Google's monopoly in online advertising technology. Closing arguments are set for mid-November. The ruling is ...

This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series → Ad tech has a new acronym, dubbed “AdCP,” and it’s one backed by some of the ...

The AI advertising agents will need their own trade group eventually. For now, though, a bunch of companies are forming the Ad Context Protocol, or AdCP. The consortium of ad tech and AI ad software ...