Open X's new position shifts it from intermediary to strategic data partner - a move intended to reduce complexity in an AI-driven ad market and allow marketers to regain control of their media ...

PASADENA, Calif.--(BUSINESS WIRE)--OpenX Technologies, Inc., a leading supply-side platform, today announced the general availability of OpenXSelect™, a next-generation curation and supply-side ...

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (June 4th, 2024) announced the international expansion of TV by OpenX to Australia, France, Germany, Italy ...

The APIs can be used independently or combined to power cross-channel reach, measurable outcomes, and increased efficiency, including a 70% improvement in CPC. OpenX Technologies, Inc., one of the ...

OpenX, The Intelligent SSP, today unveiled a new logo, positioning, and look and feel to usher in the next era of digital advertising. As part of this rebrand, the company also refined its commitment ...

OpenX has sued Google for anticompetitive practices in the digital advertising market. The adtech company alleged that Google's tactics "crippled competitors like OpenX at every turn." A federal judge ...

In 2018, DV360 demand on OpenX’s exchange plummeted without warning. It was bad – down by more than 40% – and baffling. Tim Cadogan, OpenX’s then-CEO, wrote an email to Google, its largest partner, ...

OpenX announced a $110 million deal with Google in January, becoming the first major online ad exchange to fully move to the cloud. Now the company says it plans to introduce the first identity-based ...

OpenX, an adtech firm, filed a lawsuit against Google, alleging that the tech giant used unfair methods to undermine its competitors in the digital advertising space and is pursuing damages for the ...

The leadership appointments support OpenX’s strategy to drive better performance through quality and innovation. OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, ...

OpenX Unveils OpenXBuild: A New Software Suite for Building Better Advertising Solutions The APIs can be used independently or combined to power cross-channel reach, measurable outcomes, and increased ...

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (6th January, 2026) announced the launch of OpenXBuild, a software suite that gives advertisers ...