What makes a marketing technology valuable is a question that marketers, analysts, entrepreneurs and enthusiasts grapple with on a regular basis. What makes a marketing technology valuable is a ...

Marketers need martech tools to produce their emails, content campaigns and web and digital experiences. They spend a lot of money to do so, too. Martech tool spending in the United States is forecast ...

Thanks to AI, marketers are using more tools than ever, and more are homegrown, according to the 2025 State of Your Stack Survey, a collaboration between MarTech, Chiefmartec.com and MarketingOps.com.

When Twilio bought Segment last year for a hefty $3.2 billion, you knew it was going to put it to work. Today at the company’s Signal customer conference, it announced a new omni-channel marketing ...

It feels like marketing leaders have more, every day, on their to-do lists. Not to mention the challenge of budgets being cut while targets remain the same (or even grow!). And even though both ...

As any business owner or marketer can attest to, there are limitless tools available to help your organization generate awareness and support sales efforts. These are known as marketing technology (or ...

Imagine spending an entire month each year simply fixing broken tools. That’s the harsh reality for many B2B CMOs, according to a new study by Intermedia Global (IMG). The report found that senior ...

We have some important news to share: B2B Marketing’s martech event, Martechopia, will not be taking place as a standalone event in 2025. But don’t worry — this isn’t a farewell. In 2025, we’re giving ...