It turns out that red and yellow color combo you see all over fast food restaurants isn't there by accident. It's all part of ...

It's no secret that companies use psychology to influence potential customers. This takes many forms. In Las Vegas, for example, casinos are intentionally designed to be disorienting, thereby subtly ...

Fast-food logos rarely stay the same. Over the decades, each redesign has mirrored shifts in design trends and customer expectations. The updates reveal how these chains want to be recognized—whether ...

Do you think you could draw the Apple logo from memory? If the answer is yes, chances are you’re overconfident. According to a 2015 study from UCLA, only seven out of 85 surveyed college students ...

God grant me patience — or at least a burger. New research with 57 volunteers indicates there’s a real reason it’s called fast food. After his study, Chen-Bo Zhong at Toronto University came to the ...

While consumer-facing brands pay top dollar for logos that stand out in the marketplace, branding for B2B companies that sell things like cloud computing or cybersecurity tend to be reserved—and ...

It’s not just about pretty pictures; the advertising age logo has a really long history. Think about it, branding started way ...