As someone who knows a lot of local business owners, I know how important it is to get customers through your doors. While traditional marketing methods like flyers and newspaper ads still have their ...

Before getting into the more detailed elements of a local PPC (pay-per-click) account and why it is important, you need to know what a local PPC account is. This type of PPC account targets customers ...

In a market where costs per click (CPCs) are increasing up to 16% year-over-year, you need to focus on levers you can control to improve account efficiencies. Landing pages are a no-brainer strategy ...

Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.

Kevin Burns provides examples of how to start online buzz to promote events through a PPC campaign. Using Los Angeles as an example, he lists Web sites that take advantage of PPC campaigns, focusing ...

Beyond just answering questions, AI is also getting good at predicting what people will search for next. By looking at ...

JERSEY CITY, N.J.--(BUSINESS WIRE)--Robert Arloro, a renowned digital marketing consultant, is thrilled to announce the expansion of his services to include Pay-Per-Click (PPC) marketing strategies ...

Most PPC agencies talk a good game – but can they prove it? Discover the critical questions to ask before signing a contract. With so many PPC agencies claiming to be experts, how do you separate true ...

Voice search is reshaping how people search online. Two years ago, one of my agency's clients noticed that their mobile traffic was climbing, but their conversion rates weren't. Digging deeper, we ...