Digital publishers are in a losing battle against Big Tech and AI for traffic and ad revenue. But the IAB Tech Lab has a plan to swing the momentum back in pubs’ favor. On Tuesday, the Tech Lab ...
Since 2023, programmatic buyers have had a new tool for targeting instream video inventory: the IAB Tech Lab’s video.plcmt spec. Nearly all major SSPs have adopted the instream spec, but six of the ...
Dentsu, Omnicom Media Group, WPP, Disney, Magnite, PubMatic, Hearst, News Corp, Yahoo, Amazon Ads, The Trade Desk, Raptive, ...
Over the course of eight weeks, beginning in May 2024, the startups worked with one or more of the participating transit agencies. The following test results highlight how their technologies can help ...
A dozen technology companies have a fresh mission this week: Improve transit in the New York City metro area. The Transit Tech Lab, a private-public operation, has named the finalists for its seventh ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Innovation is thriving in Atlanta and its surrounding ...
A new era of innovation officially begins today at the University of Nebraska–Lincoln with the launch of the Frontier Tech Lab (FTL) during Silicon Prairie Startup Week. The first-of-its-kind ...
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