Nobody seems to want to be in the TV business these days. Well, no, that’s not really accurate. It’s just that companies in the CTV advertising space don’t want the device itself to be just a TV ...

A new Omnicom and iHeartMedia study finds audio drives a 22-point lift in ad recall and identifies which formats deliver the ...

Some may think autonomous vehicles will stifle the growth of ride-share companies like Lyft and Uber, but actually it’s the opposite as other companies begin 2026 by creating new types of advertising ...

“Interactive sponsorships” specialist Megaphone TV, which focuses its efforts on audience engagement, has officially brought to market a product the company’s “premier” broadcast partners have access ...

At IAB NewFronts 2025, Samsung Ads, the advanced advertising division of Samsung Electronics, called on brands to go beyond the status quo and unlock the full performance potential of CTV. Kicking off ...

NEW YORK—Samsung Ads has announced that its interactive ad format Samsung GameBreaks is now available programmatically, giving buyers access to fully customizable, co-branded interactive games within ...

NEW YORK—Fox’s ad-supported streaming Tubi made a series of product and partnership announcements during IAB NewFronts in New York, including the launch of new interactive ad formats, detailed some ...

Tomorrow Networks, a joint venture between mobile clinical resources company Physicians Interactive and New York City-based Remedy Systems, has been acquired in full by Physicians Interactive.

Add Yahoo as a preferred source to see more of our stories on Google. Tubi is racing to meet new advertisers. The Fox-backed free streaming service on Tuesday unveiled a new alliance with Apple TV ...

HondaVideo/YouTube What kind of ad do you want to watch? Honda's cool new "Other Side" film puts you in the driver's seat. We've seen the choose-your-own-ad deal before, but you usually have to watch ...

At IAB NewFronts 2025, Samsung Ads, the advanced advertising division of Samsung Electronics, is calling on brands to go beyond the status quo and unlock the full performance potential of connected TV ...