Digital Envoy, the pioneer of IP-based geolocation intelligence, today announced the launch of LocID Graph. Bridging the gap ...

In this Trader Talk TV episode, Paula Bacariza Perez, general manager of data & strategy in EMEA at The Trade Desk, joins ExchangeWire COO Lindsay Rowntree at the legendary whiteboard to discuss ...

WILMINGTON, Del., Feb. 25, 2025 /PRNewswire/ -- Data360, Inc. has expanded the data available in its Identity Graph to allow deeper identity mapping, which is essential for healthcare marketers ...

Over the past decade, marketers have become experts in identity resolution. We’ve mapped behaviors across devices, stitched together customer records, and built sprawling graphs that promise a ...

LONDON--(BUSINESS WIRE)--SailPoint Technologies, Inc., a leader in unified identity security for enterprises, unveiled its vision for the future of identity security. During his opening keynote at ...

Marketers want more consented ID coverage to power greater addressability. But to do that, they need a cost-conscious commercial model that utilizes only the strongest linkages across multiple ...

Cybersecurity is entering a decisive phase. In 2026, the most dangerous threats will no longer be slow, manual, or purely human-directed. They will be autonomous, adaptive, and capable of operating at ...

When Truthset revealed that IP-to-postal matches are accurate only 13% of the time, it exposed an uncomfortable truth about connected TV advertising: The industry has been optimizing for the wrong ...

For the past several years, marketing strategy has reorganized itself around a simple premise. Third-party data is fading. Privacy expectations are rising. The ...