Samsung has unveiled a new product design identity for its products. “Samsung Design Identity 5.0 (DI 5.0): Essential∙Innovative∙Harmonious” will define the future of the Korean firm’s product design.

Marketing and technology executives are turning to their own first-party data as the foundation of a new identity strategy. The silver lining of the demise of third-party cookies is that brands are ...

Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

The National Institute of Architecture’s folkloric floor tiling influenced the strict grid and mosaic-like logo that underpin this visual identity.

What’s Your Brand Identity? Are you a brand? Do you think of yourself that way? We live in a world of brands. They surround us. They influence us. We don’t drive cars; we drive BMWs. We don’t stop for ...

In today's premium automotive market, the competition has shifted. While critical configurations, such as powertrain, chassis, and electric powertrain systems can be refined and perfected in a ...

Samsung says its vertical camera layout is the "core identity" of its smartphones, but it's also a massive issue with ...

Chairman Bill Ford has directed Ford Motor Co.'s executives to devise by March a business plan and brand position for troubled Mercury, a company executive said. Here are the products Mercury is ...

In Cape Town, design lives in galleries but also on sidewalks, in informal markets, in the hands of artisans working with ...