Greg Kihlström advises Fortune 1000 companies on MarTech, CX, and Digital Transformation at GK5A, and hosts The Agile Brand Podcast. In a world where customers expect highly personalized experiences ...

Marketers understand the power of big data. Yet, what chief marketing officers (CMOs) do not know is how to prepare for the era of big data They realise how profoundly the ability to collect and sift ...

The following was previously published in an earlier edition of Marketing Insider. Big data is changing the way the world works. The speed at which unprecedented volumes of information are being ...

Have you ever heard the famous quote by John Wanamaker? “Half the money I spend on advertising is wasted; the trouble is I do not know which half.” In today’s data-driven world, this uncertainty no ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

Vaibhav Tummalapalli is using AI-driven models and scalable data platforms to help auto brands identify and convert ...

The emergence of electric vehicles (EVs) has been a story of both rapid growth and stubborn obstacles. Indeed, according to Urban Science™, a Detroit-based automotive consulting and technology company ...

Data Science is a structured approach to extracting valuable insights from data, and it involves several key stages to ensure success. Let's explore each phase in detail: By following this structured ...