U.S. consumer demographics are shifting, with multicultural consumers projected to become the majority by 2050. These audiences drive population growth, influence cultural trends, and wield ...

Retail media networks (RMNs) have grown rapidly, with spending representing a fifth of global advertising in 2024. Now, the rise of commerce media is shifting spend and further blurring lines ...

That shift, from retailer to cultural platform, is central to how Best Buy is pitching itself to brands. The company now ...

You wake up in the morning and, first thing, you open your weather app. You close that pesky ad that opens first and check the forecast. You like your weather app, which shows hourly weather forecasts ...

April 16, 2025 - The advent of new software applications may pose challenges for collections in the course of discovery, in addition to the challenges faced at the identification and preservation ...

Spending time on digital media, particularly social media, tends to be consistently linked with poorer developmental outcomes in children and teens. A massive review of existing research suggests ...

It’s a strange reality when more people recognize you from your videos on social media than from your peer-reviewed papers or “professional” work. During grad school, I could never have predicted ...

Professor Matt Hoffmann and grad student Matthew Nguyen have analyzed the newest findings in a multiyear study of about ...

Display & Video 360 struck a similar pact with Kroger, an Albertsons rival, in March as more brands chase high-intent CTV ...