The growing priority around enabling trusted AI is forcing companies to revisit this divide and to take a more holistic approach.

WebFX reports that Google Analytics 4 data is often unreliable, missing insights due to browser blocks, impacting marketing ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

As the industry embraces Nielsen’s big data + panel, the NFL is on board with the new measurement tool. Still, chief data and analytics officer Paul Ballew says there’s “more work” to be done in terms ...

Marketing leaders are rethinking strategies in 2026, prioritizing trust, data quality, and credible measurement over short-term visibility gains. Industry voices highlight the risks of fragmented data ...

Operators increasingly recognize that OTT analytics can drive revenue decisions directly by informing content investments.

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...