Researchers at Washington State University have developed a new forecasting model that helps companies more accurately estimate how many customers are interested in a product—even when key data is ...

Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time. For much of the past decade, customer data platforms (CDPs) were positioned as ...

Real-time customer signals are everywhere. Every click, product interaction, service inquiry and loyalty event generates data that promises insight into intent and behavior. Yet, for many businesses, ...

The future of customer data strategy is moving beyond traditional CDPs toward composable, AI-driven architectures with ...

A composable architecture that keeps customer data in-country from day one and outlasts the components inside it.

Your AI isn't broken, your data context is; you need solid data engineering to bridge the gap between a smart model and a ...

As it continues to evolve its corporate structure and applies artificial intelligence (AI) to simplify its communications and collaboration portfolio to deliver next-generation customer and employee ...