Retail competition is being reshaped as CRM platforms evolve from campaign tools into unified decision-making systems, loyalty programs become essential budgeting aids, and brand trust emerges as a ...

WALLED LAKE, Mich.--(BUSINESS WIRE)--Imagine what it would be like to go through a name change 50 years after a company was founded. Interestingly enough, the potential brand upheaval for Kirk King is ...

While CardStar mobilizes the loyalty cards for already establish programs, the new Mobile Loyalty Solution from the Enterprise Mobility Solutions division of Motorola, can act as an extension to an ...

While brands can now send triggered communications based on customer actions, artificial intelligence is arguably taking this ...

Data and artificial intelligence are crucial for effective customer loyalty programs. They are also revolutionizing the role of traditional CRM platforms. Initially, CRM systems changed business ...

Today’s consumers are up against an inflationary environment that is impacting their spending, according to Medallia’s Sense360 report, which showed that consumers are buying fewer products, but for ...

Retail strategies are shifting as CRM platforms evolve from static databases into real-time decision engines, loyalty programs become essential financial tools, and omnichannel experiences set a new ...

Starting in December, that group, which had been the only subset of Microsoft partners authorized to sell the higher-end Microsoft CRM Professional Edition, will have to compete with tens of thousands ...

Orion Advisor Solutions is adding one of the most popular client relationship management (CRM) programs among advisors to its growing ecosystem of technology. Processing Content The Omaha, ...

Information technology is a costly enabler of customer relationship management. But CRM programs coupled with smart technology and strategy may soon mean the end of the road for mass marketing in the ...

Five years ago, Mark Goldstein and three partners recognized that loyalty programs were becoming a cottage industry. Coming up with the right way to manage those programs, he believed, would be a neat ...

You’d be hard-pressed to find an industry vertical hit harder by the COVID-19 pandemic than travel/hospitality. And now that the worst of the crisis seems to be behind us, it’s the industry benefiting ...