Nutshell reports that while email marketing yields high ROI, most teams fail to effectively measure its revenue impact.

Discover a complete guide to CRM analytics, including the types of data collected, key metrics to track, and what features to look for in a tool that can help grow your business. Customer relationship ...

Integrating Tableau with Salesforce CRM transforms customer data into clear, actionable insights. From forecasting and retention strategies to territory planning and marketing performance, this ...

Even if you believe you’ve developed the best product or service in the world, you must find people who agree enough to buy what you’re selling. With customer relationship management (CRM) analytics, ...

A new wave of CRM and email marketing dashboards is moving beyond tracking opens and clicks to link engagement directly to pipeline and revenue outcomes. By integrating CRM data with marketing ...

Bigeye’s Dependency-Driven Monitoring platform, announced on March 25, is a data observability solution that allows enterprise data teams to see more trustworthy results from their CRM systems. The ...

You might know Klaviyo as a B2C email and SMS marketing automation platform, but that's just one piece of a more complete customer platform. The company recently announced some new capabilities that ...

AI-driven analytics is transforming customer experience (CX) from a cost center into a strategic investment. While consumers have concerns, industry leaders increasingly see AI as essential for ...

Fortune Business Insights valued the global business intelligence market at $32 billion in 2024 and expects it to grow from $34.8 billion this year to $63.2 billion by 2032, a compound annual growth ...

The world’s largest provider of customer relationship management (CRM) software and its largest data analytics platform now exist under one banner. Last week, Salesforce announced a $15.7-billion deal ...

Health system Texas Health Resources had lacked a unified, enterprise-wide view of its patients' interactions across care venues, hindering its ability to deliver personalized, coordinated experiences ...