AI music attribution matters, say music attorneys Adrian Perry and Nicole Canales, who discuss how to make it a reality in a new guest column.

Still using last-click attribution? It’s time to say, “So long!” With the large number of touch points in today’s digital world, a multi-touch point attribution model across devices and channels is ...

This week, TikTok introduced multiple features that should help advertisers better track the performance of their ad campaigns in the social-media app, including new attribution analytics and ...

Advanced attribution frameworks become more important as the advertising industry moves into channels that do not have the ability to click on media -- at least for now -- such as connected television ...

In Google Analytics 4 (GA4), attribution models aim to answer one of marketing’s most persistent questions: which channels drive results? The catch is that different models can give you different ...

Financial services has always been an industry where accountability is non-negotiable. Every credit decision carries a paper ...

SAN FRANCISCO--(BUSINESS WIRE)--Northbeam, the leader in marketing attribution, today launched its new Clicks + Deterministic Views attribution model, giving marketers a complete picture of how ...

What is last-click attribution? Last-click attribution is a metric designed to quantify what digital ad drove a product sale. From this, the effectiveness of placements can be inferred. But the ...