A topic that is hugely important for any marketer is that of targeting – making sure your budget gets spent on the people most likely to buy from you. Yet most marketers I speak to at events are ...

A new “Advanced Plans” section within Google Ads’ Reach Planner tool was spotted by digital marketing expert Brent Neale. How it works. Advanced Plans suggests a mix of ad types based on advertisers’ ...

PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. At SMX Advanced, PPC experts Sarah Stemen and Christine Zirnheld, senior digital ...

Advertisers get more control over AI with new targeting and exclusion tools. Improved reporting provides clearer insights into search and asset performance. Updates focus on transparency, actionable ...

Google introduces customer acquisition goals for ads, allowing better targeting of new customers. Two modes are available: New Customer Value and New Customer Only, each supporting different ...