According to a Wednesday report by The Wall Street Journal, the advertising industry’s largest players are proposing new standards to Big Tech for transparency in the digital auctions that ...

Global adspend is set to surge past the $1 trillion mark in 2025, with the APAC region playing a key role in its growth, according to the Worldwide Ad Spending Forecast 2025 from Emarketer. Digital ...

Tubi has hired Snap Inc. and Viacom alums Sharon Silverstein and Katelyn Kroneman for key ad sales exec posts. Silverstein is joining the Fox Corp. free streaming service as SVP, Head of U.S. Industry ...

Google has rolled out new AI-driven ad tech offerings focused on what the tech company has identified as the four key behaviors of consumers: streaming, scrolling, searching and shopping. Executives ...

PINS, is facing fresh questions about its ad business after Q4 2025 results showed ad impressions rising while ad pricing weakened. Recent performance has highlighted pressure on monetization, with ...

On YouTube, over 360 hours of content are being uploaded by users every minute. And when it comes to short-form videos like Reels, some 3.5 billion videos are reshared daily across Meta’s platforms.

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an ...

How will ad tech and ad experiences evolve for large-scale live sports streams in 2025? Is current architecture up to the challenge? Expert opinions vary dramatically, as we learn in this heated ...